Nokia Lumia 520, World’s Best Selling WP Smartphone

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lumia 520Nokia Lumia 520 started as the work horse for the Finnish (now owned by Microsoft) company. This is the gladiator for the second generation of Microsoft powered smartphones and represents what can be called a best buy or the best bang for the buck. Nokia outdone themselves with this baby and the sales figures confirm what I’m talking about. Because, guess what : The Lumia 520 is the most popular and most sold Windows Phone in the world, making for about ~30% market share of Windows Phone OS sales worldwide and that’s an impressive figure.
Announced last year at the MWC, simultaneously with its bigger brother, the Lumia 720, this baby was aimed at “first smartphone users”, or, at least, first WP users.
If you’re talking about affordable smartphones, well, this is the quintessential budget phone : with a retail price of about $150 SIM Free, this is as low as it gets. And boy, you will get a real bang for your hard earned bucks.
Being essentially a trimmed version of the Lumia 720, the Lumia 520 comes with a smaller display, without Nokia’s ClearBlack technology and a downgraded camera. Also, the LED flash is missing in action, along with the secondary camera. The battery was also reduced in capacity but overall, the dramatic price cut makes these tiny differences irrelevant.
Basically, the Lumia 520 offers an impressive smartphone experience on a mid range tech platform at a bargain price. Let’s take a look at the main specs, shall we?
The retail package is minimalist, an open and shut case: all you get is a tiny cardboard box containing the essentials: the phone, the charger, a micro-USB cable (you can charge the phone via USB too) and a pair of headphones. There’s no micro SD card, but the 8 GB of internal memory are enough to get you started.
In terms of size, the Lumia 520 stands next to perfection, measuring 119x64x9.9 mm, being very easy to use with one hand and fitting in any pocket. It weighs a decent 124 grams, being not too slim and not too chubby for any taste.
In terms and design and built quality, this smartphone stands in line with Nokia’s best ever. The styling is recognizable, this is a WP 8 smartphone from any angle and it is built like a tank. Even if it’s a cheap device, it doesn’t look cheap. The back of the phone is made of rubbery plastic, which provides perfect grip under any conditions, with a nice curved shaped design. It surely looks like an unibody design, but the back panel detaches itself from the phone and Nokia offers exchangeable rear covers in flamboyant colors for the 520.
lumia 520 phonesRemoving the back panel, you’ll get access to the SIM card, the memory card and the battery, which is user exchangeable, and that’s a relief folks. Batteries tend to die on you exactly when the warranty runs off, and it’s cool that you can perform that basic maintenance for yourself. Also, you can carry around with you a spare battery, and that’s awesome.
The display is protected by scratch resistant glass, it’s 4 inches wide and has a resolution of 480×800 pixels with a 233ppi pixel density. Even if it doesn’t feature Nokia’s ClearBlack technology and hence the contrast is not as striking as its bigger siblings, this is an awesome display for a budget smartphone, with excellent viewing angles.
The controls are the same as in any WP8 running smartphone, with haptic-enabled capacitive buttons below the screen and hardware buttons on the right side.
On the back panel sits the 5 MP camera lens, an embedded Nokia logo and when removing it, you’ll see the 1430 mAh battery, the micro SD slot and the SIM compartments. And, speaking of battery, it will last you for at least a day if you “drive” it enthusiastically and for 2-3 days if you’re a conservative user, and not an Internet freak.
The Lumia 520 is very easy to handle and fits comfortably in most hands and pockets, offering you a nice feeling of durability due to its high quality assembly.
The smartphone runs on WP 8, featuring the METRO User Interface, made of a vertical grid of live tiles, offering you the possibility of reordering them as you like. You can pin any app or feature on the home screen, just tap and hold on a tile, and that’s it. The WP 8 OS is very intuitive and easy to use, especially since most of us are very familiar with Windows products. The design of the interface is minimalistic, in black and white, looking very professional and “business” like. The OS runs fluidly, everything works perfectly, there is absolutely no lag, and everything runs smooth as silk.
limua 520 windowsThe WP 8 runs on a tech platform composed of a dual core Krait CPU clocked at 1.0 GHZ, along with an Adreno 305 GPU and 512 MB of RAM. The relatively light WP 8 OS runs much better on this hardware platform when compared to Android mid-range devices, offering smooth and lightning fast performance.
Lumia 520 comes with the coolest app in the world, the People’s Hub, which is basically the best phone and social book out there. When entering the app, the first tab will show you the full list of your contacts, including your phonebook, your Facebook, email contacts, absolutely everything, along with a shortcut for search and a button for adding contacts.
In terms of telephony, the smartphone offers perfect in call sound and has no issues with reception in any areas. Messaging is excellent in WP8, as you can imagine, being separated into 2 tabs: threads and online. The virtual keyboard is well spaced and the touch screen sensitivity is Godlike.
Photos are integrated with SkyDrive and the camera is a 5 megapixels shooter capable of taking 720p HD videos. Both video quality and photo quality are impressively good, given the price tag of the device. Photo enthusiasts will love the Smart Shoot Lens and Panorama features.
Connectivity is another strong selling point of the Lumia 520, it has almost everything except NFC (who uses that anyway?) and 4G: the smartphones comes with quad-band GSM/GPRS/EDGE support, quad-band 3G with HSPA and HSDPA. Single band Wi-Fi b/g/n with DLNA, Hotspot and Wi-Fi direct + stereo Bluetooth 3.0.
Browsing the internet is a pleasure with the mobile version of the infamous Internet Explorer, because this actually works well. There is also the Store for apps, games and music, Xbox Live for the games enthusiasts and the AWESOME Nokia Here Maps and HERE Drive, a premium app offering voice guided navigation for free.
The smartphone offers a great Office experience for the business users, as you can imagine. Being a Windows phone, the Office app is one of the best in the world, featuring SkyDrive integration, Word and Excel.
Final word, the Lumia 520 was a hit in the entry level smartphone market, making Windows Phone OS cool again. At this price tag, the phone offers so much more than you’re actually paying for it, like free voice guided navigation, a flawlessly running operating system, a great display and camera and a solid tech platform.
lumia 520 big screen

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One Response to “Nokia Lumia 520, World’s Best Selling WP Smartphone”

  1. Jeffery Says:

    Way cool! Some very valid points! I appreciate you penning this write-up and the rest
    of the website is also very good.

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