Asus Zenfone Selfie ZD551KL, Selfie Machine Gun!

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Here cometh the Asus Zenfone Selfie, an exercise in vanity from the world-renowned Taiwanese company. You know that saying: vanity, definitely my favorite sin? Well, this Android running machine is a  device deliberately engineered to satisfy the overblown self-esteems of the jilted generation.

Ok, maybe I am exaggerating a little bit, but pay attention to the title: it says Asus Zenfone Selfie, right? Advertising done right in this writer’s opinion, because the Selfie particle describes exactly what the big-brains from Asus had in mind with this baby: this specific model is aimed to please the vanity of the modern smartphone users (read girls and hipsters).

Now, that we’ve established the facts, let’s see what the Zenfone Selfie is all about, shall we?

Well, that’s an easy one: the smartphone’s main feature, the one which makes it stand out from the crowd is the 13 megapixels shooter, strategically placed on the front panel, in the place usually reserved for the earpiece; since everything in life is location, this relatively awkward position for a beefy camera sensor betrays the Zenfone’s Selfie’s main talent: taking high-quality selfies like a machine gun!

To improve the selfie-taking activity of our modern day narcissist user, the Zenfone also comes with a dual led flash, front-facing obviously, and that emphasizes the smartphone’s main function: making you look as better as humanly possible, even in low-lighting conditions. Pretty cool, don’t you think?

Now, let’s move on with unpacking the beast. The Asus Zenfone Selfie comes in a pretty regular retail box which contains the charger and a micro-USB 2.0 cable. Unfortunately, no headphones, you’ll have to live with that.

Measuring 156.5/77.2/10.8 millimeters, the Asus Zenfone Selfie is not really a slim smartphone, being rather on the bulky side of life, but that’s ok, given its huge front-camera assembly, and I bet that selfie-aficionados will learn to live with that. It’s compromise that makes life worth living, right?

The same story goes for the smartphone’s respectable weight (170 grams), meaning that the smartphone is a tad heavy for its dimensions, despite its plasticky appearance. Yes, the Selfie is made entirely from plastic, and the built quality is pretty far from perfect, but then again, we’re not talking here iPhone prices, far from it.

The display is an IPS variety, 5.5 inches wide and protected by Gorilla Glass 4. Since we’re in 2015, the Full HD resolution/1080p is not quite shocking, nor the really good density of 403 pixels per inch. Indeed, this is an above-average display with vibrant colors and sharp details, shining with its exceptional color accuracy when put to test.

Obviously, when compared with AMOLED/OLED displays, the sunlight legibility suffers a little bit, but that’s expected from an IPS LCD.

Talking about connectivity, the Zenfone Selfie comes loaded with quad-band 2G-GPRS-EDGE, LTE, 3G, dual-band Wi-Fi, GPS, A-GPS with Glonass, micro-USB, Bluetooth 4.0 and NFC. Basically, you got all your bases covered, there’s no worry in this department.

The smartphone is equipped with a beefy and user replaceable  3000 mAh lithium-polymer battery which offers 63 hours of autonomy with moderate usage.

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As per user interface, the Zenfone Selfie comes loaded with Android 5.0 right out of the box, and since what we’re dealing here is a mid-ranged droid, the performance is what you’d expect from a device based on the Snapdragon 615 system on chip.

More precisely, the CPU speed is caped at 1.5 gigahertz for the quad Cortex A53 and 1.1 Ghz for the other four babies. All this processing power is aid and abetted by the 3 GB of RAM and 32 GB of internal storage, the end result being a  fluid Android experience if you’re not into heavy gaming.

Now, talking about the 13 Megapixels selfie-oriented camera, it comes with tons of features and gizmos, but the overall quality failed to impressed me. The sensor is augmented by the  f/2.0 lens and the laser auto-focus system, not to mention the dual tone LED flash, yet the lack of OIS (optical image stabilization) is a serious disadvantage for a device built with an emphasis on camera quality.

Now, talking about the selfie image quality, it all depends of how high are your expectations. I mean, the front 13 MP shooter is far from outstanding, depending on one’s standards, yet it does a decent job for Facebook galleries, if you know what I mean.

Not art, this “ain’t” a DSLR; however, if used correctly you’ll get nothing short of decent, correct pictures, and the same story goes for the videos shot in 1080p resolution.

In conclusion, if you’re looking for a mid-ranged smartphone aimed at taking cool pictures of his master (that’s you), well, the Asus Zenfone Selfie is the droid you were looking for.

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